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Why You Should Be Using Small Images On Websites

You’ll hear me talk a lot about educating your customers, this generally comes under the subject known as “content marketing”. Essentially then you are using content, that YOU generate to educate your leads and customers. You should be creating content specific to your niche market. For me then, I am educating you in specific techniques […]

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Websites do not have a divine right to rank well

You may have heard me say this before, but really, websites do not have a divine right to rank highly in search engines, particularly Google. Why not? This is easily answered by stating that websites need a few things in order to rank well. The technology used to make them The TEXT used throughout the […]

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brand reputation

How Safe Is Your Business From Bad Reputation: 5 Simple Strategies To Cope

  Reputation is a concept that every business must place at the centre of their offerings. Good reputation is everything in the business world and especially so for the small to medium size business sector. But what is reputation exactly? This seems obvious when written in black and white, but is it? Reputation according to […]

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photos-for-web-design

Photos for web design

Stunning image isn’t it? This is just one of many I wanted to share with you. Interestingly web designers are always looking for quality images, and always high-resolution images and of interesting content.  Traditionally we’ve commissioned a professional photographer to go on site and generate a lot of bespoke images, or alternatively we can go […]

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Why You Should Use Video To Help Sell

Why You Should Use Video To Help Sell

Ask any successful internet business owner what is the most important factor that determines their company’s success and they will tell you it involves driving traffic to their site and converting those visitors into sales on an increasing basis. In the internet business world, the number of sales relative to the total number of visitors […]

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Video Is A Powerful Medium For Selling Your Product

Video Is A Powerful Medium For Selling Your Product

From the standpoint of marketing strategies and the promotion of products or services, videos have proven that they can be an extremely powerful selling tool. If you have yet to discover how video marketing can positively impact your sales, there are a number of reasons that you should consider integrating videos in your overall marketing […]

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If Your Website Doesn't Work On A Phone You Are Setting Fire To Cash

If Your Website Doesn’t Work On A Phone You Are Setting Fire To Cash

Since 1991, we have seen the internet grow almost exponentially and the number of websites that now populate it is evidence of that unprecedented growth. As an example of this, there was only a single website in 1991 when it all started. By 1997, that figure had grown to 1,000,000. Only 10 years later (2007), […]

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Why Promotional Video Helps Your SEO Efforts

Why Promotional Video Helps Your SEO Efforts

When you’ve conducted Google searches recently, have you noticed that there are videos on the first search results pages? This is primarily due to the increasing use of promotional videos for marketing a company’s products or services. As a marketing tool, online videos can be highly effective. For instance, the following statistics show that using […]

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Landing Pages, What Are They?

Landing Pages, What Are They?


Whether you know what a landing page is or not, your site has them! Put very simply, a landing page is the first page that a user sees when arriving at your site. If your landing pages are not organised in a cohesive way, then search engines have the greatest influence in deciding what is […]

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Analytics Gives You Data, Do You Use It?

Analytics Gives You Data, Do You Use It?

These days, virtually every webmaster out there has access to complex analytics. Even if you don’t use an advanced, third-party analytics solution, several search engines can provide great analytics tools you can access for free. In fact, many analytics suites have recently grown more powerful, with a host of new features being added. With the […]

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