This weekend saw us neck-deep in MediaCampBucks08 the unconference, where we rubbed shoulders with some insightfully bright folk, passionate about using collaborative tools for both education and business.

The MediaCamps are part of our Audana's social media division, which incidentally we operate under the banner of the Social Media Mafia, and in fact have an associated "tribe" or "community" who are incredibly resourceful. However, in "SOCIAL" good spirit we'd not claim ownership of the "tribe" although we would go so far as to say it is a lever of sorts, which can release potential or influential exaggeration, or amplification, naturally both positively or negatively.

If you are interested in our "tribe" pop along to the Social Media Mafia website.