The Audana Podcast is something special for us on many levels, particularly when I take into consideration how much I love the medium of audio, when I remember our strong background within the audio/music industries, and also how important it is we strike the right relationship with our clients and present the appropriate “mood” which encapsulates who we are and how we think as a new-media company.

The above reflections then have a bearing on how I and we think about choosing the theme tune for our Podcast, it is no easy task to choose believe me. With so much wonderful music around, and in particular composed by musicians who think like us, we could have a constantly changing theme, but I personally feel the “BRAND” of our casts is better suited with an association of one audio image.

The tune has to reflect a sense of creativity, reflection, and a dynamic which I feel “we” as, a company, ooze. The tune must conjure up in the listener all of those feelings and sensations, and set them up for the content in the cast.

So our choice is “Kind Of Grey” by Delaware which perfectly matches our expectations, their influences include Zero 7, Sheryl Crow, KT Tunstall, Fleetwood Mac, Aimee Mann, Morcheeba, Rickie Lee Jones and we think that is apparent in “Kind Of Grey”. Ben is actually a great friend of mine also, so the fact that I have his blessing to use this tune is magic, thank you Ben.

So I extend my gratitude to Delaware, please do go and check them out and tap into a wonderful song writing duo.

Delaware website

[mp3]http://media.libsyn.com/media/sled/delaware-kind_of_grey.mp3[/mp3]