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Why You Should Be Using Small Images On Websites

You’ll hear me talk a lot about educating your customers, this generally comes under the subject known as “content marketing”. Essentially then you are using content, that YOU generate to educate your leads and customers. You should be creating content specific to your niche market. For me then, I am educating you in specific techniques […]

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brand reputation

How Safe Is Your Business From Bad Reputation: 5 Simple Strategies To Cope

  Reputation is a concept that every business must place at the centre of their offerings. Good reputation is everything in the business world and especially so for the small to medium size business sector. But what is reputation exactly? This seems obvious when written in black and white, but is it? Reputation according to […]

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Why You Should Use Video To Help Sell

Why You Should Use Video To Help Sell

Ask any successful internet business owner what is the most important factor that determines their company’s success and they will tell you it involves driving traffic to their site and converting those visitors into sales on an increasing basis. In the internet business world, the number of sales relative to the total number of visitors […]

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If Your Website Doesn't Work On A Phone You Are Setting Fire To Cash

If Your Website Doesn’t Work On A Phone You Are Setting Fire To Cash

Since 1991, we have seen the internet grow almost exponentially and the number of websites that now populate it is evidence of that unprecedented growth. As an example of this, there was only a single website in 1991 when it all started. By 1997, that figure had grown to 1,000,000. Only 10 years later (2007), […]

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Analytics Gives You Data, Do You Use It?

Analytics Gives You Data, Do You Use It?

These days, virtually every webmaster out there has access to complex analytics. Even if you don’t use an advanced, third-party analytics solution, several search engines can provide great analytics tools you can access for free. In fact, many analytics suites have recently grown more powerful, with a host of new features being added. With the […]

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7 Secrets To Content Marketing

7 Secrets To Content Marketing

Content marketing has become one of the more popular ways to promote both ecommerce and brick and mortar shops and businesses. While it can be tempting to use content promotion to create a glut of advertising that will register with search engines, this is not always the most productive way of driving business. The following […]

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6 Beautiful Ways To Engage A Reader

6 Beautiful Ways To Engage A Reader

Web pages and web content can offer a very effective medium for driving business, but companies also need to be careful about finding good ways to connect, and not overdo the technology to the point of alienating customers. As a simple rule, sites that are easy to navigate and are informative will often receive the […]

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5 Reasons Why Your Best Leads Come From Happy Customers

5 Reasons Why Your Best Leads Come From Happy Customers

Many businesses spend countless amounts of time and financial allocations on marketing, without realising that some of the best promotion can actually be obtained for free. The simple trick to this is good customer service. Clients who are pleased, and even highly impressed by the attention that a company pays to them is worth far […]

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social media language

Social media language

Do words matter to you? I mean to say, do you reflect, ponder, perhaps test and examine words, and how you use them? When it comes to social media you really should do for they can make a huge difference depending on the platform! This is a great infographic that really makes it very obvious […]

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So You Want To Sell Products Online, Huh?

So You Want To Sell Products Online, Huh?

In today’s world, everything is done online. The Internet is the number one marketing hub of today. It’s the immediate go-to for a great number of consumers, internationally. If you’ve made the decision to begin selling your products online, you’re going to need to know a few things first. Know What You Want To Sell […]

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