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brand reputation

How Safe Is Your Business From Bad Reputation: 5 Simple Strategies To Cope

  Reputation is a concept that every business must place at the centre of their offerings. Good reputation is everything in the business world and especially so for the small to medium size business sector. But what is reputation exactly? This seems obvious when written in black and white, but is it? Reputation according to […]

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The Minimalist Guide To Customer Relationship Management

The Minimalist Guide To Customer Relationship Management

Customer Relationship Management (CRM) is both a term for software that accumulates and disseminates customer information as well as a business strategy that is designed to improve the quality of the experience for the buyer. It is used by businesses to manage and ultimately improve the relationship with their customers. This includes capturing leads as […]

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googles-200-ranking-factors

Google’s 200 Ranking Factors

Google’s 200 Ranking Factors Do you like really big lists? Well, it’s your lucky day as I’ve stumbled across an enormous infographic relating to Google’s 200 Ranking Factors over on entrepreneur.com. Google’s 200 Ranking Factors? For us in the search engine optimisation business we’ve been trying to work out since the birth of Google how the […]

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social media traffic

Social media traffic doesn’t exist

Forget that title already, it’s something which will just confuse you and lead you up the garden path of a low traffic site. Social media is not about traffic, in the main, it is about relationships and community, both of which sell. Social media is about, being social, not really generating lots of Internet traffic, […]

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I don't like your company

I Don’t Like Your Company: Mobilising Communities

We are experiencing a fundamental shift in how we communicate individually, collectively and collaboratively. As an obvious example it is practically impossible to sit within a group of people, no matter where that group is, be it on the tube, sitting in a university lecture theatre or slacking-off in the office work space, where a […]

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Google

Monitor your brand or stay in the dark

So part of what we do is brand monitoring, for mentions about “audana” – this is set-up so when content is published about my target key-phrase “audana”, and Google finds it, I get an email notification about it. This is particularly useful because it means I can monitor the sentiment of the content and make […]

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