Tag Archives: Marketing
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Why You Should Be Using Small Images On Websites

You’ll hear me talk a lot about educating your customers, this generally comes under the subject known as “content marketing”. Essentially then you are using content, that YOU generate to educate your leads and customers. You should be creating content specific to your niche market. For me then, I am educating you in specific techniques […]

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Landing Pages, What Are They?

Landing Pages, What Are They?


Whether you know what a landing page is or not, your site has them! Put very simply, a landing page is the first page that a user sees when arriving at your site. If your landing pages are not organised in a cohesive way, then search engines have the greatest influence in deciding what is […]

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Analytics Gives You Data, Do You Use It?

Analytics Gives You Data, Do You Use It?

These days, virtually every webmaster out there has access to complex analytics. Even if you don’t use an advanced, third-party analytics solution, several search engines can provide great analytics tools you can access for free. In fact, many analytics suites have recently grown more powerful, with a host of new features being added. With the […]

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5 Reasons You Should Publish Content On Your Website—And Not Facebook

5 Reasons You Should Publish Content On Your Website—And Not Facebook

It’s a common enough question these days: “Why not just use Facebook?” There are a lot of answers to this question, 15 of which we’re here to tell you about below. 1. Facebook Is Not A Never-Ending Network Remember MySpace? Remember Xanga and LiveJournal and every other social media network that paved the way for […]

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12 Digital Marketing Secrets

12 Digital Marketing Secrets

The ways to market your business digitally have multiplied in an extremely short amount of time. Here are 12 secrets to help you navigate your way to successful digital marketing: 1. Content – Provide timely and useful content utilising different media: blogging, videos, photos, even memes. Quality matters, not just to SEO results but also […]

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How To Take Charge Of Your Social Media

How To Take Charge Of Your Social Media

Social media is constantly evolving and expanding. It is easy for a business owner to be overwhelmed by the different formats and communities out there in the Internet. Follow these steps to take charge of social media, and use it to help your business grow and succeed. 1. Learn the different media. Facebook is a […]

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Why You Need A Website Optimised For Mobile

Why You Need A Website Optimised For Mobile

No matter where you go today, it seems as though everyone has a smartphone loaded with a number of different apps being used to access the internet. They use their phones for a number of reasons including answering their e-mails, doing searches, and shopping online. Ironically, many businesses and organisations that have websites have not […]

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advertising money

Where should I spend advertising money?

Capturing data for any form of marketing is pretty much a “no-brainer”. If you do not know where your customers are seeing your business first, and therefore beginning to engage with your business, you have no idea if your ad spend is worthwhile or not. It’s OK to know you’ve achieved so much new business […]

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10 reasons why content marketing should be a business priority

The statement “Content is King” didn’t gain popularity by chance. Whether it is an article, an image, or a video, the message it carries can make or break the brand that seeks to keep its clientèle  while continuing to capture more of its target market. This is exactly the reason why more businesses, both big and […]

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7 website secrets every small business should know

In an age where everyone relies on the Internet for information, businesses have responded to this phenomenon by setting up their own website in order to reach and become accessible to their target market. However, coming up with a website is just part of an entire marketing strategy. The most important part of managing the […]

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