Pizza and Mayo is a cute little portal which asks one question per page, typically a question where there is one, usually obvious, answer. Do you prefer coffee or tea? - For example.

The idea for this wordpress driven site is really about presenting slightly thought-provoking text, where the text presented asks one question, one subject, with the sole purpose of drawing a user response. The minimalist design is definitely purposeful in this matter for focussing the mind on just that one thought, that one question.