Whether you know what a landing page is or not, your site has them! Put very simply, a landing page is the first page that a user sees when arriving at your site. If your landing pages are not organised in a cohesive way, then search engines have the greatest influence in deciding what is […]
Analytics Gives You Data, Do You Use It?
These days, virtually every webmaster out there has access to complex analytics. Even if you don’t use an advanced, third-party analytics solution, several search engines can provide great analytics tools you can access for free. In fact, many analytics suites have recently grown more powerful, with a host of new features being added. With the […]
Is Facebook one big social experiment with you as the lab rat?
Facebook tinkered with users’ feeds for a massive psychology experiment It turns out that some of the Facebook scientists have just published some research that reveals they manipulated content that was seen by more than half a million people! That’s a rather a lot of data! This research called “Experimental evidence of massive-scale emotional contagion […]
Search Engines Want Answers
What is the one thing that unifies each and every search engine user across the United Kingdom? Although some search engines are vastly more popular than others, that isn’t the answer. Nor is there any particular response about demographics that will characterise every possible user. (more…)
E-Learning Can Help You Educate Clients
Have you thought about the ways that UK E-learning consumers could benefit your business? When people go online, they want to get an answer to a particular question. Sometimes, the answer is contained within a particular product — other times, the answer is a service. Whatever the case may be, however, the search engine question […]
7 Secrets To Content Marketing
Content marketing has become one of the more popular ways to promote both ecommerce and brick and mortar shops and businesses. While it can be tempting to use content promotion to create a glut of advertising that will register with search engines, this is not always the most productive way of driving business. The following […]
6 Beautiful Ways To Engage A Reader
Web pages and web content can offer a very effective medium for driving business, but companies also need to be careful about finding good ways to connect, and not overdo the technology to the point of alienating customers. As a simple rule, sites that are easy to navigate and are informative will often receive the […]
5 Reasons Why Your Best Leads Come From Happy Customers
Many businesses spend countless amounts of time and financial allocations on marketing, without realising that some of the best promotion can actually be obtained for free. The simple trick to this is good customer service. Clients who are pleased, and even highly impressed by the attention that a company pays to them is worth far […]
5 Ogilvy Classic Headlines
David Ogilvy perfected some of the most eye-catching and viscerally captivating print ads over the years. Much of his approach was quite simple, but it keyed in to target audiences to ensure that products were connecting with the proper consumers. One of his great contributions was in setting up an advertising template that could be […]
5 Reasons You Should Publish Content On Your Website—And Not Facebook
It’s a common enough question these days: “Why not just use Facebook?” There are a lot of answers to this question, 15 of which we’re here to tell you about below. 1. Facebook Is Not A Never-Ending Network Remember MySpace? Remember Xanga and LiveJournal and every other social media network that paved the way for […]
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