So You Want To Sell Products Online, Huh?

So You Want To Sell Products Online, Huh?In today’s world, everything is done online. The Internet is the number one marketing hub of today. It’s the immediate go-to for a great number of consumers, internationally. If you’ve made the decision to begin selling your products online, you’re going to need to know a few things first.

Know What You Want To Sell

If you’re expanding your pre-existing business into the e-commerce realm, that’s one thing. If you’re starting from scratch, it’s entirely another. Consider the products you want to sell and the market you’re targeting.

Know Your Strategic Odds

The Internet is a big place and because of that, you have to consider the number of existing sellers online, who may or may not be selling the same thing as you. Create your selling strategies with this in mind and map out your odds. This will help you, moving forward, later on. Establish whether or not you’ll need an online catalogue and if you’ll be accepting orders over the phone, entirely online, or as a mixture of both.

Know Your Tech Specifics

This part includes considering things like your domain name, hosting provider, which will be the place where you store your files and where you get website support, and ensure you have a “shopping cart” option in place—a common and popular option is Shopify. If you build with WordPress, you can install a pug-in, which will give you the shopping cart capability as well.

Know The Details

The number one task of any person whose goal is to sell a product online is to figure out the best and most effective ways to lead people to your website. You have to build traffic. It’s not enough to simply setup the website and create your online store.

Spend a little time researching ways to get your website ranked on the big search engines like Bing, Yahoo! and most of all, Google. Another way to call people to your new website is through the very active use and utilisation of social media networks. Don’t underestimate how important this can be. Social outlets like Facebook and Twitter and LinkedIn are some of the most important ways to get the word out about this new thing you’re doing.

Know The Importance Of Information

A great way to build knowledge about what you’re selling is creating information products, like an eBook. Regular updates to your blog are an option for this as well. You might even consider setting up a subpage off the main page of your e-commerce website that gives your consumers an overview of product descriptions.

Now, you’re ready to get started. Follow these tips and you’ll be on your way to selling products online in no time.

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About Chris Hambly

Chris Hambly is CEO of Audana. Find out more about him on G+ or Linkedin.

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