Tag Archives: advertising
5 Ogilvy Classic Headlines

5 Ogilvy Classic Headlines

David Ogilvy perfected some of the most eye-catching and viscerally captivating print ads over the years. Much of his approach was quite simple, but it keyed in to target audiences to ensure that products were connecting with the proper consumers. One of his great contributions was in setting up an advertising template that could be […]

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advertising money

Where should I spend advertising money?

Capturing data for any form of marketing is pretty much a “no-brainer”. If you do not know where your customers are seeing your business first, and therefore beginning to engage with your business, you have no idea if your ad spend is worthwhile or not. It’s OK to know you’ve achieved so much new business […]

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